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Welcome to the Chain Stories podcast, the podcast that celebrates disruptors who defy convention.
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Here we dive into the bold stories of trailblazers who turned audacious ideas into billion dollar ventures.
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Hey, everyone.
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Welcome to the ChainStories Podcast.
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Today, I'm very delighted to have a very special guest.
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He is the star in the room, Jansen from Virtuals.io.
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Jansen, you've been quite known, Virtuals has been taking off like a rocket ship.
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And for our listeners that have been very curious about these episodes, before you created Virtuals, I know you're involved in a gaming project and gaming DAO.
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Can you tell us a bit more about this experience and how did this help shape your vision for Virtuals?
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Yeah.
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No, actually the story started even way before that.
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I was in uni, that was actually my first exposure to Bitcoin and Ethereum.
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The first thing that we all tend to do as students and as hustlers, you will Google how to make money online.
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It's probably the most Googled search statement by every hustler out there, right?
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Probably like down the page, they'll be like, Oh, mine Bitcoin, right?
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So then you go down that rabbit hole you realize, oh, Bitcoin mining back that's in 2016 it's not that easy anymore.
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You need ASIC miners.
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And then you start digging around and then you realize, oh, there's this whole new thing, right?
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Ethereum programmable blockchain, right?
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And then be like, from a tech standpoint sounds cooler than just pure cryptocurrency.
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So that was my first exposure, I was actually mining, Ethereum off my Alienware laptop.
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You still could do that.
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And you know, usually electricity is free, you get a free$20 every like couple of days.
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So that was the initial journey.
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But after a while I was like, you know what?
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School mining, if I really believe in it, why don't I put some of this like spare cash that we have on the sidelines into Ethereum.
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And that's where it started.
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That's where the journey started.
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Wrote up the 2017 bull run, didn't sell a dime, held down through the entire cycle, graduated from uni, went to management consulting.
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And throughout I was testing a couple of ideas along the side.
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So okay, I forgot about crypto.
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Started a deep tech venture, in uni about creating an alternative source of water.
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And this was some very complicated stuff.
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Won a ton of grants in the UK, did a couple of mistakes.
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Company went to the ground.
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Then started while I was in management consulting, started a digital marketing firm, realized that it's hyper profitable, but it couldn't scale.
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So it didn't fit the appetite of you want a hockey stick kind of growth.
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Closed it down, started a Big data and AI company to change property search in the property recommendation.
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And this was way before this is 2018, before all the GPT hype.
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Was too naive in the whole fundraising game.
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So we thought if we test the idea with$5,000 to$10,000.
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We will know whether it will fly or not.
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So we saw a growth that was linear.
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We didn't see the hockey stick as well.
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Then we say, you know what?
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Maybe it's time to just move on.
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So I moved on, honestly, I think we should have just raised capital and really pushed on the idea forward.
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So did a couple of things.
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Nothing really took off mainly because: one, we were pretty much part time, one leg was in a comfy Wall Street job and the other leg was like trying to test out ideas, right?
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Like a hobbyist over the weekend.
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So I think that was one flaw.
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That you can dive into it.
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But then, in 2021, the bull market took off in a crypto site and it got our attention.
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Me and my partners, we were like, you know what?
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Let's focus a bit right on this whole trading degen in the trenches stuff and we did quite well.
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So we did very well on the gaming front we caught a lot of the gaming narratives even before they became famous because naturally we're gamers ourselves as well.
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So we understood a bit of the proposition of owning ownership of items in games because we were participating in shadow economies of EVE Online, World of Warcraft and stuff like that.
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So we knew that value proposition.
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So we caught a lot of that run up, said fuck you to our bosses, we left our jobs and then we could then go full time to building something.
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So then there was a question of we were thinking like, hey, do we spend our day skiing, or do we try to build something?
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And back then we were like 26.
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So we think okay, you know what?
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We should do something with our lives.
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So then we say, okay, what's our edge, right?
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We know crypto quite well.
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We've a couple of years in the space, know gaming very well.
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And we had a ton of gaming assets, probably like you guys, right?
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You guys were there in Decentraland and Sandbox.
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We were there on the Axie, the Illuvium, the Gala side of things.
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So we're thinking, okay, let's use this asset, let's start a gaming DAO.
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And the idea behind this gaming DAO it's, we wanted to be capital allocators and we wanted to bring a critical mass of gamers to game.
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So that was the initial idea.
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So we actually raised funds for this.
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The day that we raised, it marked the Pico top of the bull market.
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We woke up that morning for the day of launching our project.
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Bitcoin went down 25%, literally.
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It's just one day we were very close to calling off the race because you'd be like, is this the right timing?
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But at one day, one of our close advisors walked through the room with his Starbucks in his hand and he told us, like guys, sometimes you just got to make the hard decision.
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You might not feel it's the right thing, but sometimes it is, right?
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And he said if you don't raise now, you will never be able to raise for this idea because it's likely going to be just downhill from there.
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So we took that advice and luckily we did that race.
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It gave us enough capital to start.
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So it was a$15 million raise, at the pretty much Pico top of Bitcoin.
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But then the year started going downhill.
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You had the whole 3AC, you had FTX, everything started blowing up, right?
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And then we realized that if you are doing investments at an arm's length approach, it doesn't make sense because we cannot control risk.
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A lot of the founders that we're investing in got jaded.
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They were leaving the space of you know what, Web3 is a scam.
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It's a scam.
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Let's go back to Web2, right?
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And the funds they invested in them just evaporates because, there's no recourse when you're not investing in equity dues, right?
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And when you're investing in token dues.
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So it got us thinking towards the end of the year, we'd be like, you know what?
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If you truly believe in a space and we really want to build something, let's not do it as investors, let's do it as builders.
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So we started a Ventures, we pivoted slightly to a Venture Studio model instead.
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And we still believe heavily in the intersection of crypto consumer and gaming entertainment.
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So we started going down that path.
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We hired co founders in rocket internet model.
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And we said, okay, if this idea let's pursue, let's test.
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We feel it fast and then we keep iterating.
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So then this came up to a point where GPT came about, and then there was this very insane paper written by Joon Sung Park from Stanford about what if AIs can have agency?
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And it got us thinking like, Hey, shit, if you can create autonomous agents, you can transform how gaming is done, how influencers are running the entertainment space and whatnot.
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So we started incubating at the intersection.
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We started a AI influencer on TikTok.
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Web2 audience, that blew up to a few hundred thousand subscribers over a couple of weeks.
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We were the first guys who built autonomous agents on Roblox.
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We had some papers that were quoted by DeepMind as well.
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AK Khaled or some of these like Giga influencers on the AI scene as well.
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That was where we were playing as a venture studio.
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And towards the end of 2023, we started realizing that these autonomous agents in gaming entertainment were making money like this AI influencer, this full AI influencer, right?
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There was no human involved.
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She was raking in, I think about five to$10,000 a month.
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So it's not a small amount it's not a large amount but it was enough to get us thinking that hey shit these are productive assets and as a crypto bro you realize that if any asset is productive you can actually tokenize them.
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And then we realized like, actually then this is a very elegant solution, right?
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If you bring crypto blockchain with autonomous agents together, what can that look like?
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So that became the inspiration behind Virtuals in 2024.
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And that's where we did a full pivot, we told our previous stakeholders this is the new white paper.
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Do you believe in it?
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10 percent said, no, dumb idea.
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Dissolve the DAO, return the funds back.
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Then 90 percent said, you know what, we believe in you guys.
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Let's go forward.
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And so what we did was we bought back the 10 percent who didn't believe above market rate.
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And then we said, you know what, let's just go down this path.
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So I think the beauty about what we had was throughout the entire bear market.
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We did maintain the treasury.
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We did grow it from the investment site.
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And because of that it gave us a bit of firepower so we could hire some good devs, some good AI guys to stuff up the team.
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And yeah, we went down this route.
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Initially it was focused on the infra and then later we realized infra alone doesn't grab attention.
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So we lean a bit more towards the more speculative tokenization element.
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And when we launched that platform two and a half months ago..
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things were actually initially slow.
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Like people said, okay, cool.
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You can tokenize agents.
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So what?
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And back then we just tokenized the AI influencer that was running on TikTok.
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It's okay, let's try it.
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Let's tokenize her, right?
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She reached to a 5 million market cap on the first day.
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Okay, cool.
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Good enough.
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But then we realized like that is not gonna, it's not gonna blow up, right?
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Like people will not see this.
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So in building is about timing and luck as well, because it was exactly at the same time when Godzius Maximus, the Truth Terminal was catching some hype.
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Mark Anderson from A16Z was talking about it.
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Token went up, right?
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And that was fine, nothing happened to us when the token was going up.
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But what was great was then there was a typo.
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Truth Terminal made a typo and then people started funding on the timeline, right?
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Oh, there's a human behind Truth Terminal.
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Honest to God, we don't know whether it's actually a real typo or actually an AI did that typo, but it gave us a venture into the market because we were already building autonomous agents in gaming.
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We already had this AI influencer on TikTok.
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So we thought Hey shit, why don't we just put that together?
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We showed to the crypto Twitter, that there could be a truly autonomous agent, and we showed this website that showed her entire reasoning structure.
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How she plans, how she moves towards a goal, how she iterates towards a goal.
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And we showed that to the world.
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And I think that blew everyone's mind, right?
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People were like, oh shit, wait, you can be truly autonomous.
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So that was the first week of launching that, it caught a ton of attention, CryptoTutor got very excited.
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The next week we immediately showed that, hey, if this agent could control a wallet, and it did the first transaction, Luna did the first on chain transaction autonomously, it could start influencing humans and other agents alike.
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And that blew up again, right?
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So then it attracted a ton of builders to come and build initially within the ecosystem because they could envision, shit, if an autonomous agent could do this, what more can it do?
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So we started attracting a ton of builders and yeah, momentum started picking up and that's where you started seeing us as where we are today.
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It evolved from a venture studio to a launchpad to now a vision of we're thinking like, the way we treat Virtuals Protocol is actually more towards building it as a society and as a network state rather than an L1, rather than a platform.
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A lot of that was based on luck and you can see, right?
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It was timing, right?
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Sometimes.
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And I think there's a lot of times relative to space, right?
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What you can do as a founder is just keep trying and you just create a higher probability of success when the right timing strikes.
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So I think we got lucky in that.
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I think for our listeners that are familiar with some numbers, Virtuals currently sits at 11,000+ AI agents.
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140k token holders, 35 million in fees and the market cap of Virtuals is about 3.5 billion.
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Was this something Jansen that you're not expecting at all to happen and happen just overnight.
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Honestly God no.
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Sometimes we still see in disbelief because, we had a vision.
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Like we, we thought okay.
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Yeah.
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People would like autonomous agents, but we never expect the amount of economic flow and attention to be this large.
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And in fact, even as of today the team is not able to serve the amount of demand that is coming in.
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It's like we are rapidly hiring every single day, but the load on the team is just insane because everyone just wants to have a piece, right?
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Of this very exciting environment.
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Which is good.
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It's a good problem to have.
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What do you feel as a founder, it can better prepare you for moments like this, that out of nowhere, everything can change and explodes.
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I don't think any founder is prepared for that.
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Okay, interestingly, I think every founder have this question like, what is PMF?
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What does product fit mean?
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And it was a question that I was googling heavily since the first day I started a business like, eight years ago, right?
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Then whenever you Google it, everyone would say the same answer.
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They'll say if you find PMF, you will just know, right?
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And then you'd be like, what do they mean?
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What the fuck does just no mean?
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And I think that's the truth, right?
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Like you would try, you just keep trying.
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And then suddenly it just goes vertical.
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And the reality is you would never prepare yourself for that because a lot of times when you are a founder, you also want to budget well.
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You do not know how long you need to iterate and keep pivoting until you find the right product market fit.
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So you're very conscious about your burn rate.
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You wouldn't always like your team, right?
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So you'll never be ready.
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Honestly, you'll never be ready.
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It's just that you pray that the team that you started off with, has been refined through fire so that same team can take that verticalized speed, right?
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It's like a rocket that you're trying to build.
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You pray that you build a very strong rocket so that when it actually takes off, it doesn't break apart.
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You mentioned pivoting, during that bear market things get hard.
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And was there a lot of times that you went back to your team and you're like, guys, let's pivot.
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Let's change something, we need some traction, we need some revenue.
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How many times did this happen?
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Or when did you know when was the right moment to pivot?
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It was a tough question, bro.
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In fact, actually after our first year when we started, the first few months was okay because you're well capitalized, but after a while you start realizing that the initial hypothesis has been disproven.
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Oh, being a capital locator in a gaming space was a good business model.
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It was immediately disproven a couple of months in.
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And then you try to find a footing.
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Our lowest point was actually at mid 2023.
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It was the depths of the bear market.
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It was pretty much no volumes anywhere, right?
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Anything you try to do with crypto, there's just no users at all.
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I was asking my co founders this exact question.
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Are we sure that crypto is the right place to build as an industry, right?
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Or should we pivot out, and go to a space that we think that it could be a bit more traction, narrative, because sometimes it's about, you want to be in the right space because you attract the best talent and you attract users faster.
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So that was a big question.
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And it was actually at a point where our treasury was at its lowest.
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There was a point where our treasury was about like at 5 million and it was a deepth of that bear market.
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And we even had a question of should we just, call it quits?
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We just tell our investors like, okay, guys, we tried our best.
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We think it's just, if you don't see a way forward, should we just say, let's call it a day.
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At least we can return back some capital.
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And then, we as founders and a team, we try to figure out a proper narrative and then you raise off that new narrative again.
00:14:51.433 --> 00:14:52.354
So we had a conversation.
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I got my whole team in and I still remember it was this room.
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It was like a six seater room, but it was packed like 12 of our top guys in the room.
00:15:00.999 --> 00:15:04.578
And honestly, most of them also didn't have faith in the industry.
00:15:04.599 --> 00:15:05.798
They'd be like, okay, you know what?
00:15:06.239 --> 00:15:06.958
No idea.
00:15:07.469 --> 00:15:08.558
Don't know what's going to happen.
00:15:08.688 --> 00:15:09.629
So much uncertainty.
00:15:10.188 --> 00:15:18.149
And then I think there was this moment where we had a dinner, a company dinner together, like probably two weeks after the initial discussion, everyone was quite like jaded, uncertain.
00:15:18.198 --> 00:15:23.048
But I think the statement that I put out there to the folks was like, you know what, we actually had a great team.
00:15:23.729 --> 00:15:28.589
We had the attitude of liking to build cool things together.