Transcript
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Welcome to the Chain Stories podcast, the podcast that celebrates disruptors who defy convention.
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Here we dive into the bold stories of trailblazers who turned audacious ideas into billion dollar ventures.
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Moe, it's a pleasure to have you on our podcast.
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We've been in touch for many years.
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You're one of the persons that actually did something very early on that really impacted my life as a student at University of Florida.
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One of your creations, which we're going to touch upon, but first of all, I would like you to introduce yourself.
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What have you been up to?
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What are you doing?
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And how you started in this space?
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Sure, man.
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Happy to talk to you.
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I know we've been in touch for many years.
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Yeah, it's been fun.
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It's funny to think back on how it all started.
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I was producing events about supply chain management in Austria while I was studying there.
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And that was like 2012, 2013.
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people started talking about at these supply chain procurement conferences, you have the CEO, CFO of Caterpillar, Pepsi, McDonald's, whatever, it was quite an important event.
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And they were talking about the supply chain.
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So the CFO for McDonald's was talking like to procure the plastic liner for the cups.
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You need to go through a big supply chain all over the world to get that plastic, to produce the plastic in factories, each person needs to get paid along the line.
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And it was, I think early 2012, they said, there's nothing really you can do about paying people on the supply chain.
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There's not really an alternative.
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You could have local banking partners, and then there was this thing called Bitcoin, which could be used to pay people faster, but it's really not used.
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It's used by criminals.
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I heard this at an event and I said, I don't know about that.
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That doesn't seems like such a bad idea.
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You're talking 2012.
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it's funny how quickly people forget about how money was used even 10 years ago, 10 years ago, you have a pocket full of metal coins and paper money.
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And you pay everybody with paper, and you get some paper back, and you get some metal back, even thinking about it like 10 years ago, nowadays, in Europe, almost everywhere, you tap to pay.
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That's really the only way to pay with things.
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If you don't have your phone, you're out of luck.
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Most people don't carry a wallet anymore with 20 different cards.
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Apple revolutionized the Google Pay revolution.
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Back then, there wasn't much in terms of fast payments.
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There wasn't like Revolut is a big player.
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TransferWise is a big player.
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Stripe is a big player.
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Back then these companies didn't exist.
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They were talking about Bitcoin at this event.
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I said, oh, this is interesting.
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It doesn't sound like a bad idea.
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So I posted on the Bitcoin talk forum there was only Bitcoin.
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There was no other any coins there were some not really, Bitcoin was the only thing posted on Bitcoin talk forum.
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I said listen guys I know how to make an event.
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There hasn't really been any sort of global event happening in the Bitcoin space yet.
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If anybody wants to help me, that would be great, because I think we should do something.
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And the response was good.
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I got a couple friends.
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One was, Matthew Wright, who was the creator of Bitcoin Magazine.
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And another guy named Rasa.
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They said, yeah, we'll help you produce the event and connect you with some people.
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They were already well known in the industry.
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In early 2013, we produced the first event in Amsterdam, in a comedy club for about 150 people.
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At that event, it was the CEOs of every major exchange Jesse Powell from Kraken, Eric Voorhees was there.
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Tony Gallippi from BitPay.
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Vitalik was there as a writer for Bitcoin Magazine.
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So many people, just in that comedy club, we had the exhibitor booths inside the speaker hall.
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It was messy and raw, but it was cool to see.
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And on stage Vitalik, who I was friends with at the time, was talking about, how you could buy Bitcoin magazine with Bitcoin.
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We have a payment gateway on our website.
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You can buy Bitcoin magazine with Bitcoin.
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He got on a tangent about quantum computing and a guy, Mihai Alisai was also working with him at Bitcoin magazine.
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Anyways, that's kicked off.
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A chain of events which a few months later in Miami in January Vitalik was on stage launching Ethereum.
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We helped him showcase what Ethereum could do.
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There's more to Bitcoin than just Bitcoin and Ethereum was launched many other companies were launched and at that event the price of Bitcoin had gone up from fifty dollars to a thousand dollars and there was hype and it was Mt.
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Gox hype and wild times and then we did it at the Miami Beach Convention Center.
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It was like, that was the big event in Miami, launching Ethereum, launching people.
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And then we had about a thousand people at that event.
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And over the years, since then, so much has come across the stage.
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So many people, like every one of the top hundred cryptocurrencies, anything has, we've seen it on stage.
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We've seen the booms and the busts and the price rise.
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And then we went on producing events all over the world, Dubai, London, New York, Chicago, Los Angeles.
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it's been great to have connected so many people.
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And what stuck with me in the first event, when I was launching the first event in Amsterdam in 2013, the feedback I heard from people was, Oh, it's so good to hear, to put a face to the username.
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And I thought wow, there's no replacement for people meeting other people.
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Especially in this industry that have met people only online or in telegram groups or in Discord meeting them in person is a huge move because they get to speak to each other.
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The data transfer rate when you speak to somebody is so much greater than talking to somebody online.
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You meet somebody in person you see who they are you see how they are the amount of people that I've met because of my events, and I've gone on to create the coolest companies in the world, to create funds, to change the industry, it's cool.
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Every event, and other events too, they accelerate the speed in which Bitcoin and cryptocurrency in general are adopted globally.
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People meet, people work together, people do hackathons, and the industry evolves.
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There is a direct result from events to the industry getting better.
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Fascinating work.
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And I don't think a lot of people today know that was actually at one of your first events where Vitalik introduced Ethereum.
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And let's dive a little bit more into this story.
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My first question was you're in Austria.
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Why did you pick Miami as the capital for your events to bring everyone together from around the world?
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Yeah, so I had moved to Amsterdam from Austria.
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I met my wife and was living in Amsterdam.
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So the first event was in Amsterdam.
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And then I was planning on doing it in January, like six months after the first event.
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I said, where's warm?
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A place that has a good airport, good hotels, good infrastructure.
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Miami sounds great.
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It's warm.
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People can let their hair down.
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It's fun and Bitcoin was fun and we want to make some, a fun experience.
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Miami was the place.
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Same reason why we chose Dubai.
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Dubai has always been ahead of the curve.
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a place where innovators and businesses can start and set up.
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And also just warm places that you want to be in.
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That makes a lot of sense.
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Miami is definitely vibrant and unique.
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Even later on, I think your events had a great impact on this.
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Was becoming the crypto capital of the U.S.
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100 percent 100 percent making Miami choosing Miami as the place to be.
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Now so many companies are based in Miami.
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The mayor's named the Miami blockchain week and has been instrumental in helping businesses come over.
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It's become a crypto capital of the world because when somebody is coming to Miami or Dubai, they see, wow.
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It's warm in Miami.
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It's beautiful.
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The people are friendly.
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The business environment is good I could see myself creating a company here.
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I can see myself having a family here.
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There's good schools, good infrastructure, good housing, if they're based in the middle of America or somewhere cold or north, it's a better place.
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Now you're seeing Austin, Texas become very popular among crypto people.
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But I think the move has been over the last five years where the developers will go to Texas and the finance pros from New York will come to Miami.
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And I know that now you're doing a new event.
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So you have the elections coming up this January.
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Going to be great.
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You decided again to pick the city of Miami when there's so many events even outside of the US because we're at these exiters due to the regulation.
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Yeah.
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Was it because of the election results?
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Was it because you really love Miami and as this place where you started one of your first events?
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There's certainly a part of my heart that's in Miami.
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It's been very welcoming to me and the company.
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It's also one of the best places in the world to make an event, because I did it for 10 years in Miami, it's still on a lot of people's calendars, Miami, January, we go for an event.
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It's worked out well.
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The cherry on top is being the election results were positive for the crypto industry.
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It seems like more people are not as worried about creating crypto companies in the United States.
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It's a bull market.
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Other cities and other countries have become very saturated with events and a different quality of event.
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New York is now just a finance event place, small events for funds and hedge fund managers.
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And that's not really what we do.
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Dubai has been overrun.
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There's events all over the world.
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Back then there was one event a year.
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When I would make an event, that would be the first event that city has ever seen.
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When we made it in Dubai, that was basically the first event.
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A few months prior to my event in Dubai was Bruce Fenton making an event, which was instrumental in the country realizing blockchain is something they want to be involved in.
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But Dubai was not like that.
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And now, Dubai this year has Token 2049, Bitcoin Mina, Transcon has an event every other week there.
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There's a Future Blockchain Summit, the big technology, Jitex, has a big blockchain component to it.
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A lot of tech conferences will have blockchain fintech components to it now.
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It gets overwhelming.
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Cities are overwhelmed, and people are overwhelmed with events.
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There's only so many events you can go to, and it takes a lot out of you to go to an event.
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It becomes tiring.
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And even myself noticing on the event rodeo throughout the world that some are very high value, others are not as much.
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There's so much supply of these events that became such an industry that everyone now just wants to try them.
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And what do you think makes your event unique?
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Is it for me as a founder to find funding, investors, partnerships or collaborations?
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Where do you see your niche, your competitive advantage?
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Probably the main thing is we are dedicated from day one.
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Give people a return on their investment.
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Somebody's paying a few hundred dollars to buy a ticket, a hotel room, and a flight, and prioritizing the event over other things.
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You've got to give them value.
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So what value is that?
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We try to for investors or people raising money for sure.
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We bring a ton of funds.
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We bring a ton of Investors opinion leaders to the event that you should meet and you can meet if you're new we have a ton of stuff for you to learn one on one courses, classes from experts in the industry, professors to learn from, if you have a company, make business, sign contracts with people, bring in your clients to meet so we try to make it for as many industries as possible segregate them in places where this is the place for exchanges to meet their clients and potential new listings or legal and this is the place for funds this is the fun lounge If you want to meet people in the funds go meet them, this is the area for that if you're a newcomer, this is where you go.
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So many events have a hard time segregating these things.
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I was at Token2049.
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It was a huge event, impossible to navigate and find where you would fit into these things.
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You have a meme coin next to an exchange next to a Web3 developer course very difficult to find your way.
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And so you lose people like that.
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From the speakers we dedicated.
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You're going to learn a lot.
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You're going to find out what's going on in the industry.
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Know what the trends and big themes are.
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That's super important to people.
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We're just high value we turned down a ton of sponsors and speakers.
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You can't imagine the inbox I have of just that we need to go through.
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Everybody wants to speak at an event.
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You've got to say, what have you spoken about before?
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What do you do?
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And then you've got to put them on the waiting list because either they're not high quality enough, it's a big decision.
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You're going to give somebody 15 minutes to speak in front of 5,000 people.
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You better pray they're going to be good.
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You have 5,000 people's attention for 15 minutes.
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That's a big responsibility we don't want to waste anybody's time by listening to either somebody who has a weak project, isn't going to deliver value, or is just going to promote theirs.
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In a lot of other events is, it's an advertisement.
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Every speech is an advertisement or a promotion of their company or selling something.
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And we tell speakers, we don't sell anything on stage, it's not like a teleshopping channel.
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Give people value, tell people something interesting.
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So if you're talking about the Blockchain Education Network or BEN Ventures even, tell me your story.
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Tell me what's going on with how you got here.
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What's been important.
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What's been the struggle and how you resolved it.
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That's giving value to attendees.
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If you start going, listen to how much we raised, and this is how great we are, and this is all the success we have.
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It's interesting, if it's part of a story, and people can take something away from there.
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Do you see a pattern with people coming in, wanting to have those 15 minutes as a sponsor, and then they just go on full pitch modes, and trying to sell snake oil?
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We have backstage about 10 people working and, a three person jury who's like watching out and also happy to cut the mic.
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Seriously, like when we've done it before, we've just cut the mic and help them off stage because it's not fair to people.
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It's not fair to come to an event and listen to snake oil and scams people are investing money into this thing.
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When you talk about dealing with people's money, you got to be careful.
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We have a responsibility.
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You can't share scams with people.
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Over the years, we've had to deal with that, a few times quite famously.
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It's difficult.
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On the one hand, we always think, sunlight is the best disinfectant.
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Sunlight, giving people the stage will expose them, but you never know.
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I understand it can be quite intense and there's a due diligence process in the projects and people that you want to have on stage.
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I did not know you had someone ready to cut the mic.
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That's a very good filtering process.
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We also have huge smoke machines with compressed air that'll just overwhelm anybody fascinating.
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I still wanted to dive into this early story of Vitalik introducing Ethereum in your conference, expand a bit more on that, was 2014 when Vitalik was fundraising back in the day and he came into Miami, how was the sentiment there towards Ethereum?
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Was Vitalik looking to connect with investors or just presenting to the community for the first time at your event?
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It was, firstly, it was super casual.
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There was about 15 people that came to something like an Ethereum house and it was in Miami and they were all meeting together with Charles Hoskinson and Anthony Di Iorio, Gavin Wood.
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All of which have gone on to create their own things.
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Steve Dack, other people were involved in this thing.
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They were trying to create something special.
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Vitalik was young, maybe 19 years old at the time.
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He wanted to get into the after party of one event, and I had to talk to security to let him in, because he was underage, so he had to have his special wristband.
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It was casual, and there was some hype beforehand.
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People were expecting something really big from Vitalik.
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He got on stage in front of a packed, standing room only crowd.
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And gave a speech that changed crypto and changed the world forever.
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His plan was for Ethereum.
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And there was also a lot of, hesitation because the only thing was Bitcoin, hearing somebody talking about virtual machines and something faster than Bitcoin, and it didn't launch, it wasn't created yet.
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It was, we were raising money.
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We're going to have a token sale for the next 90 days.
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25 cents a token.
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We're trying to raise as much as possible.
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People thought, okay, this is vaporware, this is nothing, this is just a scam, but then afterwards he was, ambushed by 50 or 100 people wanting to know more, how to get involved, this sounds like the future, and it really was.
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It changed blockchain technology forever and that must have been quite an amazing process.
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You have been with him in Amsterdam at this event, he was just writing for Bitcoin Magazine.
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And within a short time frame it comes in with a project with this massive vision he was so humble and modest even during the event.
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He was just selling Bitcoin Magazine for five dollars at a booth I have some funny pictures of just Vitalik sitting around selling.
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He has a little bag full of money and he's selling each to people, buy a Bitcoin Magazine for 5 dollars.
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Later that day he went on stage and changed the world.
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It's pretty cool.
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Not sure if you have any videos from that moment, but it would be amazing to rewatch There's videos online about, something I noticed.
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I really enjoyed that part because even for me as a student not knowing anything about crypto, I was able to go and talk with the big edge fund manager or a big tier one VC.
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And I'm like, you do this?
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Does this really exist?
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And he's like, it's cool.
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It's casual.